The Question:
How can you align a number of companies to raise awareness for a single brand?
The Answer:
Global business outsourcing company arvato did just that. With a new marketing lead on board to raise the company’s profile in the UK, arvato used its new website as a way to clearly and credibly position the business.
The Result:
Working within tight creative guidelines, Access combined five separate business unit websites into one single site that met the challenging brief. The new site is search engine friendly, easy to navigate and visually appealing. Designed to work from a customer point of view, the site provides clarity on a complex business, scale through proof points and credibility through the use of case studies.
"Creating a new website that accurately and positively positioned our business was critical in order to support new profile raising activities in the UK. The project was complex including a new website structure, new content and imagery as well as securing buy-in from multiple stakeholders. Access brought flexibility and enthusiasm to the table, making the project possible and fun. The end result has received positive feedback, facilitated new business leads and supported increased traffic."
Sam Grey, Director of Marketing & Communications, arvato UK & Ireland
