BAFTA – Audience focussed design and development of

Big Chip Winner and DADI Awards Finalist 2015

The Question

BAFTA identifies, rewards and celebrates excellence in film, television and games at its internationally renowned annual awards ceremonies. Through their awards, events and online resources, they drive standards ever higher, seek out and encourage new and emerging talent, and inspire practitioners while celebrating the very best creative work in film, television and games.

To support this mission BAFTA needed to transform their online presence to ensure they could deliver a long-term audience focused strategy.

The Answer

The complete redevelopment of and its sub-sites on the Drupal 7 CMS; BAFTA Young Game Designers, BAFTA Awards and BAFTA 195 Piccadilly.

Incorporating Content and Digital Asset Management, CRM, Social Media Integration, E-commerce, Membership Management, Ticketing and Events functionality – delivered on a scalable cloud hosting platform – the project represents a significant strategic and technical achievement.

Specific features and functionality delivered in this project

  • Customised editorial workflow
  • Content migration tools
  • Real-time Salesforce synchronisation
  • Member section with user profiles and searchable directory
  • Ticketing and events integration with numerous 3rd party services
  • Subscriptions and renewals    
  • Private messaging
  • Social content integration
  • Solr search index, with related content recommendations
  • Fully responsive mobile-friendly theme
  • Subsite/Microsite management
  • Email marketing platform integration
  • Polls and voting
  • Awards archive database with search/filtering
  • Integration with 3rd party Digital Asset Management system.
    Module contributed back to Drupal community

Results and Achievements

  • 10% increase in organic search
  • 181% increase in social traffic
  • 118% increase in engagement – visits during the day of awards
  • 18% increase in engagement – average time spent on site
  • 8% increase in total visits
  • 38% increase in mobile usage, 18% increase in tablet usage
  • 458% faster page loads during peak traffic

“The launch of marks the culmination of a huge digital renovation for BAFTA that will underpin our long-term audience focused strategy. Each of our websites has been upgraded and redesigned and we have vastly improved the online experience for our members by integrating the site with our central database. Access has delivered in both the technical and strategic elements of this vast project resulting in a website that befits the marque of excellence that BAFTA stands for.”

Pippa Irvine - Digital Communications Manager, BAFTA

Awards and Recognition

  • Winner of Best User Experience at Big Chip Awards 2015
  • Shortlisted in Best Visual Design at Big Chip Awards 2015
  • Shortlisted in Best Not-for-Profit/Charity Website, App or Campaign at The Drum DADI Awards 2015
  • Shortlisted in Best Use of Visual Design at The Drum DADI Awards 2015 

Our Partners / Accreditations / Networks

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