Haydock Park Online Campaign

Case Study

The Question:

During a traditionally quiet period, how do we drive Mancunian visits to Haydock Park racecourse via the website?

The Answer:

Engage email lists from ASOS, run online advertorials in the MEN and several PPC campaigns targeting ladies / men / corporate and race goers.

The Result:

With our effective targeting, web hits were up over 25% during the campaign period, with 600% uplift in responses from the Manchester region.

"Through effective creative and targeting, Access have helped us to dramatically improve visitors from the Manchester region and we╩╝re confident they can help us do the same for our core audience moving forward".

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