The Question:
A recruitment company needs to strengthen their positioning? Sounds like a job for Access. But this is no ordinary recruitment company; McCarthy's is a bit more forward-thinking and passionate than most. How do we communicate their vast retail experience and show how good they are at finding the right man or woman for the job?
The Answer:
We created an illustrated brochure that reinforced McCarthy’s brand messages in a fun and unstuffy way; six nifty characters - Casanova, Miss Surfer, The Hunter, The Designer, The Runner and SuperHero. Each one representing a bespoke service. Charming, disarming and informative. And best of all, effective.
The Result:
Clients now come to McCarthy for its extra value services. To date, McCarthy has seen a 23% increase in profits on these assignments alone, along with efficiency improvements in the team and a clearly defined daily rate. They've also increased sales by 20% through driving revenue in these new areas.
"The Runner service, McCarthy’s new store-opening offer has proved to be very popular. Comments from clients have been excellent, demonstrating that such a different approach to highlighting their services, ensures they really stand out from the competition."
