The Question:
Can you produce our Annual Review that's got a truckload of facts and figures? While you're at it, can you also inspire philanthropists to become supporters of MOSI? This is a great example of giving the client a solution that meets all their objectives, then delivering it in a refreshing and unexpected way.
The Answer:
First, we created their Annual Report as a PDF. That would have done the job, but we then created a digital solution that allowed people to interact, and dip in and out of information that's relevant to them. The Flash file was sent out on a bespoke memory stick and then reformatted for inclusion on their website.
The Result:
On top of the savings on print production and postage, this innovative solution allowed the Museum to creatively engage with potential sponsors at a time when attracting external funding was critical. It also meant for the first time, this kind of information was disseminated to a much broader audience.
