NHS Cumbria Health Counts

Case Study

The Question:

Alcohol, obesity and smoking are the key issues affecting Cumbrian health. How do you promote the new NHS Cumbria service without alienating different communities?

The Answer:

Cumbria health counts: a campaign using real people and real numerical facts to inspire a healthier lifestyle. Press and outdoor directed consumers to a dedicated website, creating awareness about the service and encouraging calls.

The Result:

Research showed the campaign was extremely well received - great news given the difficult subject matter. Partnerships were formed at local level with businesses, authorities and housing associations. 

"Access helped us to deliver a campaign that communicates the importance of leading a healthier lifestyle in a simple, positive and non-judgemental way. We were delighted with the results and feedback that proved our key messages were getting through."

NHS Cumbria Communications

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