How can respected mainstream furniture reupholsterer diversify into the luxury market on a limited budget?
Plumbs typically uses its in-house studio with conventional room sets, which are perfect for mainstream shots. But they weren’t right for launching their luxury new sub-brand, Prestige Reupholstery.
Access decided to position Prestige as 'Part of the Plumbs Family' to give the brand a distinctive identity, benefitting from over 50 years of success.
We shot a range of lifestyle and product shots on location, in both a beautiful house and in a workshop, to convey the luxury of the product alongside the craftsmanship that goes into producing it.
By going out of our way to find the right location and working around the clock to squeeze photography and video shoots into one day, we managed to capture a whole range of beautiful shots that really set the brand apart in a 'ground breaking' way without breaking the bank. In-house art direction and room styling further brought the costs down. The result? One very satisfied Plumbs family.