Access developed an innovative illustrated brochure that reinforced McCarthy’s strong brand messages. The offerings were wrapped up into six ‘perfect packages’ presented through custom designed characters.
Each character represents a bespoke service that helps clients find a recruitment solution to fit their requirements. Since its launch, the brochure has increased sales by 20% through driving revenue in these new areas.
The Awards, held in association with The Drum recognise and reward achievements in the industry, both on the creative and business side. The winners will be announced on the 27th September at the Mercure Hotel in Manchester.