On the 8th October, Access went to the Yorkshire Property Awards, organised by our client Variety The Children’s Charity, to help increase social media buzz around the night with our product, Event Stream Live.
Event Stream Live (ESL) is a social media platform that gathers Tweets, Instagram and Vine posts using a specific hashtag, in this case #VarietyRPA15. These goodwill messages, photos and comments can then be monitored and authorised to display on big screens at your event.
The Yorkshire Residential Property Awards, or the Resi’s as they’re fondly known, celebrate the achievements of Yorkshire based property businesses, including estate agents, architects, planners and designers. Our job was to raise as much awareness of the night as possible, and to increase social media interactions with Variety.
Our Event Stream Live page was proudly on display on huge screens at the event, inviting guests to tweet their photos and messages using #VarietyRPA15 to appear on the screen. With a bit of encouragement from our team to get the selfies rolling in, on the night we achieved:
- 406 tweets in total using #VarietyRPA15
- 54% of tweets included media (photos/videos)
- 111 unique people tweeting
- An audience of 216,554 unique people reached
The event was an outstanding success, with over £80,000 raised. We’d like to say a huge thank you to our client Charlotte at Variety for having us and we look forward to our next Variety event at the Hilton Legends of Industry Awards #VarietyLegends soon!
