Structured brainstorming, facilitated debates, insight discovery, strategic planning, ideas generation, audience exploration and problem-solving.
Whatever sector you’re in, our planning and strategy workshops are designed to get to the very heart of your business challenges and discover the insights needed to enable progress and get results.
Identifying your objectives is the first step. What do you need to progress or get a clear direction for? This could be a new website project that needs scoping, an audience segmentation exercise, develop a new service proposition, conduct a brand strategy review or simply explore what your marketing communications plan should look like to achieve growth.
Importantly, our aim is to develop a plan or idea you’re confident and excited to take forward because you know it evolved based on sound insight and planning.
“We worked with the Access team to formulate a brand-led strategic plan. We achieved a lot in our one day workshop, gaining clarity on how we should organise and present our brands, how we position our offer and where marketing investment is best spent to achieve growth.”
Lee Parsons - Chief Executive, Arctic Hayes
We know that effective planning decisions can’t be made from assumptions or gut feel. We work with you to understand the progress your business has made to date, what’s going on in your market, who your customers are and what you want to achieve in the next 1 - 5 years.
No one Thinkery workshop session is the same. They are tailored to meet each individual project need, to make sure they gather the right level of insight to address the issues critical to your business success.
Through the use of carefully planned interactive exercises and structured discussions, the objective is to gain enough insight around your business operations, brand architecture, key audience segments, market positioning, your competition and opportunities within your existing product or service offering to inform the basis of a considered brand strategy or long-term marketing plan.
We do the hard work for you. We research, plan and prepare the session to enable us to facilitate the right discussions and generate the answers you need to take action. We then summarise all of the findings and recommendations in a detailed strategic planning document.
How a Thinkery workshop can help your business
Here are just some of the ways our clients have used our workshops to achieve real business-changing results:
- Audience exploration and analysis
- Market positioning
- Product launch strategy
- Website scoping and planning
- Proposition development
A session with The Thinkery can take place in either our Manchester or London offices. We can bring The Thinkery to you, or we can hold it at an off-site location.
Either way, our team will deliver a highly interactive session that will leave you feeling inspired and well equipped to achieve your goals and secure that competitive edge.
"The Thinkery workshop helped us tackle how to effectively communicate our product offer to our key audience segments. We've now got a clear plan of action with regard to our messaging, imagery and website content and we are excited about going live later this year. We are really happy with the results the workshop produced."
Sarah Taylor, Chief Marketing Officer, SmartFocus
Our strategy and planning services
A comprehensive package of strategy and planning services designed to help transform your business.
Gathering valuable consumer and market insight to shape brand strategies and product positioning.
Strategy and Planning
Marketing consultancy to solve problems, forward plan and think tactically.
Contact the Thinkery.
Get in touch to discuss your business challenge.