The Question:
How do you ensure that your website helps you keep ahead of your competitors?
The Answer:
Trust your agency to deliver an integrated service consisting of pay-per-click, search engine optimisation and monthly analytics reporting & recommendations which not only offers economies of scale but helps to inform decisions about web developments, online display advertising and email campaigns.
The Result:
A global PPC campaign delivered into nine different territories and served in local language to some, which we monitor and tweak daily to see a month on month improvement: CTRs continue to improve and CPC/bounce both continue to drop. And the ongoing SEO campaign continues to improve visitor numbers, build inbound links with authority directories and inform onsite improvements, resulting in an overall lift of just over 40% more visitors since March 2010.
"It made sense for Access to look after the PPC and SEO rather than go elsewhere. They developed the website so can easily integrate any changes we want to make and because they understand our products and services they can make informed recommendations that may cover different aspects of the marketing mix."
