The Question:
Hydratight’s website needed a new look, a more hi-tech feel and more visitors. The new site needed to focus less on product and more on Asset Integrity Management – a lifetime approach to customers’ assets. How could a website reposition a company?
The Answer:
Lock Access’ best creative and digital minds in a room, add some future-proofing, usability testing and the pressure of time and see what happens.
The Result:
A brand new global site in six languages, with mobile friendly features, an easy to navigate mega-menu, dynamically generated content and a much more dynamic and visual way of demonstrating Hydratight’s offer. Month on month, the analytics show bounce rates are dropping, CTRs are increasing and CPC are decreasing.
"We wanted a new site which would reflect where we were going as a business, have longevity in its design, was based on the latest technology available to us, was easier to navigate and update and would allow us to make further developments in the future, and this is what we got. Access understand us as a business and how we work and that’s the most valuable asset an agency can possess. "
