Welsh Government – Support for Wales

Case Study

The Question:

What would make Flexible Support for Business - a new support and advice service from the Welsh Government Assembly - attractive to businesses in Wales?

The Answer:

Use a strong message - ‘start, grow and prosper’ - in local and national press, SEO & PPC campaigns, online display executions, emails, print materials and exhibition stands.

The Result:

The average number of daily web enquiries more than doubled and call centre responses increased by 87% over the same period.

"Flexible Support for Business is an incredibly valuable service for business people all over Wales. Access helped us to elevate its profile in a professional and highly engaging way"

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