In response to existing client demand, Access Advertising has extended its core offering to open a new Digital arm of the business.
This new subsidiary company, headed up by Digital Director Mark Hope, aims to meet the ever-growing demand for services in this evolving arena, and immediately picks up the online activity for some of Access’ current clients including Clubmark (Sport England), Sensory International, Kitchenrooms.com and Harrison Leisure UK.
This dedicated digital offering will also be actively promoted to non-Access clients, offering a range of digital solutions, including web design, build and hosting, content management solutions, online advertising, search engine marketing and viral campaigns, as well as offline digital marketing solutions including interactive presentations, CD and DVD work and desktop applications.
Simon Landi, Client Services Director at Access, sees this development as a natural progression from the ad hoc services previously offered to clients, he comments: “We wouldn’t be offering our clients the best service possible, if we didn’t fully recognise the potential in this sector. We took our time to bring a fully integrated offering to the marketplace, to ensure that we could deliver our online strategies to the same high standards we manage offline projects.”
He continues: “Access Digital will perfectly complement our existing creative expertise; the addition of these digital services allows us to create a seamless cross-platform communications strategy for our clients, achieving maximum impact for their investment.”
Mark joins Access full time, after working with the agency on a consultancy basis for the last four years. He brings with him over 13 years of creative experience, seven of those in the digital sector working on big-name household brands such as Reebok, Irn Bru, Tizer, PC World and Wolseley UK.
Mark’s very hopeful for the future of Access Digital, he comments: “I have worked closely with Access on a number of projects over the past few years and they’ve all proved to be successful - we work well together and there’s a natural creative fit. Access has a strong heritage in creating successful brands and generating exposure for its clients, I can’t wait to work with the team more closely on projects going forward, and this shared expertise can only benefit our clients as the shift to online marketing continues.”
