We can now reveal that Access has been appointed by GM Moving to help improve the health of Greater Manchester’s 2.8m residents.
Working in partnership with strategic PR and social media company Intelligent Conversation, brand and planning consultancy Planning Express and media buying agency Republic of Media we will be delivering an integrated behaviour change campaign that aims to get 75% of people living in the region active.
The project will span two years and include creative concept, artwork, media buying, social media management and public relations at both regional and community level.
Helen-Louise Smith, marketing communications manager, GM Moving said: “This has been an incredibly in-depth pitching process. From an initial 24 agency list, we saw five at pitch stage, but it was this four-way collaboration and the creative put forward by them that absolutely hooked us.
“Simple, clear and effective, the partnership team not only understands Greater Manchester and what makes our inactive audiences tick, but the passion and experience of the team members was what really stood them apart.”
GM Moving is the comprehensive plan to reduce inactivity and increase participation in physical activity and sport - involving the Greater Manchester Combined Authority, the NHS in Greater Manchester and Sport England. It aims to inspire 2 million of Greater Manchester’s residents to become active by 2021.
From our point on view, as soon as we saw this opportunity, we knew we had to be part of it! The whole Access team is proud to support the GM Moving ambition and deliver such an important campaign on home turf.
Natalie Green, comms planning manager, Republic of Media; Leigh Herbert, head of client services, Republic of Media; Kate Jones, managing director, Intelligent Conversation; Sarah Tarmaster (and her dog Marcel) senior consultant, Intelligent Conversation; Phil Fraser, head of planning and account management, Access; Simon Landi, managing director, Access.