The summer has finally arrived in London, and with it our stunning new campaign for Queen Elizabeth Olympic Park has hit the streets of London.
The campaign celebrates the people of London; A Coldstream Guard, a business woman, and a hackney carriage driver, and places them in the heart of the park. We wanted to celebrate Queen Elizabeth Olympic Park as a unique space for all Londoners to escape to.
Characters playfully interact with fountains, take a break from their daily routines and try things they haven’t done before. The campaign exhibits Queen Elizabeth Olympic Park as a vibrant, fun, green space for all kinds of people to enjoy. Take a look at the full creative campaign, executed by creative team Sarah Parker, Adam Smith and Phill Watson below.