A graduate from the University of Newcastle upon Tyne, my marketing career started client side with a solid grounding in direct response press advertising. I then spent the next ten years in full service account management, gaining valuable experience in the planning and smooth delivery of integrated campaigns and branding projects for a variety of B2B and B2C clients across a wide range of industry sectors. As Head of Planning, I'm now immersed in looking for ways in which we can solve problems for clients. I'm dedicated to getting under the skin of a business and seeking the insight and research needed to guide a robust strategy or write a comprehensive creative brief. Outside of work, when not entertaining a toddler, I love going to gigs, music festivals, live comedy and tragically I love (and am pretty good at!) ten pin bowling.